Small businesses don’t have the luxury of waiting for change to settle in. If you want to thrive in a crowded and fast-paced market, you have to anticipate where things are heading and be nimble enough to pivot when needed. Embracing emerging marketing trends is no longer optional — it’s a key survival tactic. While big companies often dominate [...]
In today’s digital age, the right social media strategies can elevate your business, creating a dynamic presence that attracts and retains customers. As you navigate the bustling world of online marketing, understanding how to effectively harness the power of social media will set you apart from the competition. This article dives into practical tips that can revolutionize your approach, [...]
The following is a guest post from the Export-Import Bank of the United States: Do small businesses really need to be on social media? How would that help them export their products and services to international markets? It is estimated that one in three people around the world are on social media, making it a key factor in assisting [...]
These days, online companies like Amazon are dominating the market, and while shopping there may be convenient at times, it is important that we also support local businesses. By shopping small, we can help the local community and give these brick-and-mortar stores a chance to survive, especially as they continue to try and recover after the catastrophe of COVID-19. [...]
TikTok has seen a huge spike in popularity over the last few years. Once viewed as an app for Gen Zers, it’s now taken the social media world by storm with all generations — especially when people turned to TikTok during the COVID-19 pandemic. Because of its growth, TikTok has become a subject of interest for businesses and marketers alike. [...]
COVID-19 forced small businesses to make serious changes if they wanted to stay afloat. E-commerce sales during the pandemic surged, and people spent more time researching and connecting with businesses online rather than in person. Now, as we enter a post-pandemic world, maintaining a strong digital presence is more important than ever to keep up with competitors online. That [...]
Never before has it been so important for businesses to connect and engage with current and potential customers, especially online. Having a digital presence for your business is vital to its success. A survey conducted by Salesforce found that customers rely on the research they conduct online before making a purchase or scheduling an appointment with a company for [...]
Ready for some good news? The Indiana Chamber’s Twitter account recently hit a 2019 milestone with 19,000 followers (and counting)! But wait, there’s more! The Chamber just hosted the largest Best Places to Work program in the country, with 125 companies recognized and over 1,400 people in attendance at the event. Bonus: The event hashtag – #BPTWIN – was trending on Twitter [...]
Are you looking for greater statewide outreach in 2019? Look no further than the Indiana Chamber’s membership benefits, including the PR and Communications Resource Center. Indiana Chamber members can call or email our communications team at any time with questions, requests, ideas or suggestions! With the resource center, you have access to: an array of statewide and regional media [...]
I hated reading when I was small. I even distinctly remember the reading contest we had at school and my plan was to game the system by reading very short books that were, on second thought, probably board books from my babyhood. Yeah … I didn’t get away with that. My parents forced me to start reading actual books and [...]
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