Give an inspiring Indiana small business the acclaim it deserves! As we honor the state’s small business community, we’re asking for nominations of your own company or one that impresses you for the 2026 TikTok Small Business of the Year. The award will be presented at the Chamber Day at the Statehouse luncheon on January 26. Now is your [...]
A thriving small business isn’t built on transactions alone — it’s built on relationships. Whether you’re running a boutique coffee shop or a growing SaaS startup, engaging your customers effectively determines how long they stay, what they share and how much they trust you. The good news? Engagement doesn’t require a huge marketing budget. It requires empathy, consistency and [...]
Small businesses don’t have the luxury of waiting for change to settle in. If you want to thrive in a crowded and fast-paced market, you have to anticipate where things are heading and be nimble enough to pivot when needed. Embracing emerging marketing trends is no longer optional — it’s a key survival tactic. While big companies often dominate [...]
There’s a reason people perk up when they hear their name in a crowded room. We are wired to respond when something feels crafted just for us. The same principle applies to your business communications, especially online. When you meet your audience where they are – with the right message, at the right time, in a way that feels [...]
Did you know that nearly three-quarters of our members are small businesses (under 100 employees)? We understand that health insurance is a major pain point for organizations like yours and we want to help. Through our longstanding partnership with Anthem Blue Cross and Blue Shield of Indiana, thousands of small businesses have been able to enjoy lower costs, simplify [...]
In today's rapidly evolving digital environment, small businesses must adeptly balance customer satisfaction, operational efficiency and employee management. An optimal mix of free and paid software solutions can significantly streamline your operations, enrich customer interactions, and sustain a competitive advantage. These technological tools are essential for small businesses aiming to thrive and expand in the digital age. Simplify Payments [...]
The following is a guest post from the Export-Import Bank of the United States: Do small businesses really need to be on social media? How would that help them export their products and services to international markets? It is estimated that one in three people around the world are on social media, making it a key factor in assisting [...]
If your business is considering joining the Indiana Chamber of Commerce (named 2023 State Chamber of the Year by the National Association of State Chambers), we would LOVE to have you! DID YOU KNOW? Thousands of member businesses across the state rely on the Indiana Chamber to advocate for their interests on public policy at the Statehouse and in [...]
It takes a lot of intention and strategy to be one of those companies that lasts a decade or longer. You’ve got to develop and sell great products. Your team needs to be on point. Your IT infrastructure, business processes and systems must evolve. But what might be more important than all of these is your marketing. Continually developing [...]
In today's highly competitive business landscape, effective marketing can be the determining factor between the success or failure of your enterprise. For small business owners, the prospect of personally managing your business's marketing efforts can initially appear overwhelming, yet it remains a vital skill that can significantly influence your venture's trajectory. Embracing DIY marketing not only offers potential cost [...]
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