Small businesses don’t have the luxury of waiting for change to settle in. If you want to thrive in a crowded and fast-paced market, you have to anticipate where things are heading and be nimble enough to pivot when needed. Embracing emerging marketing trends is no longer optional — it’s a key survival tactic. While big companies often dominate [...]
INDIANAPOLIS - Well Done Marketing, an Indianapolis-based, full-service agency, has relocated to 330 N. College Ave. in the Lockerbie Square historic district. Founded in 2005, Well Done moved to Fountain Square in 2007. After outgrowing its current space in the G.C. Murphy Building, agency owner Lisa Vielee started looking for a larger office last year to create a more [...]
Let's explore some proven strategies that businesses can use to attract high-quality and reliable market research participants for successful research projects. Industry Publications are Worth Investing In Investing in industry publications that focus on your target market is a powerful strategy to attract high-quality participants for your research study. These publications offer valuable insights into your target audience's behavior, [...]
In today's highly competitive business landscape, effective marketing can be the determining factor between the success or failure of your enterprise. For small business owners, the prospect of personally managing your business's marketing efforts can initially appear overwhelming, yet it remains a vital skill that can significantly influence your venture's trajectory. Embracing DIY marketing not only offers potential cost [...]
TikTok has seen a huge spike in popularity over the last few years. Once viewed as an app for Gen Zers, it’s now taken the social media world by storm with all generations — especially when people turned to TikTok during the COVID-19 pandemic. Because of its growth, TikTok has become a subject of interest for businesses and marketers alike. [...]
Digital marketing and data visualization are two of the most important tools that businesses use to understand their customers and target their marketing efforts. By understanding how these two things work, you can better tailor your own marketing efforts and improve your chances of success. Data visualization is the process of representing data in a graphical or pictorial format. [...]
Organizations seeking to enhance their visibility are invited to sponsor the brand new program – Indiana Best Places to Work in Manufacturing! This is a great opportunity for your company to reach the Indiana Chamber's statewide network and hundreds of business owners and c-suite executives from the inaugural BPTWMIN class. The program promotion starts next week and will continue [...]
MEK scored a regional (multi-state) Diamond Award for its 2018 digital project for client Smithville, a nationally recognized top 100 broadband company in south central Indiana. “This award reflects a strong team effort in actively and deeply exploring what customer needs were and what Smithville’s experience internally has been in providing superior customer service,” said Michael Snyder, MEK managing [...]
(via eMarketer) Over one-third of adults have listened to a podcast in the last month, according to the latest data from the Reuters Institute for the Study of Journalism. Across 23 key markets in 2018, podcast penetration was 33.5%. This was particularly strong in Asia Pacific (42.0%), while North America registered at 30.5%. News and politics proved the most [...]
Are you looking for greater statewide outreach in 2019? Look no further than the Indiana Chamber’s membership benefits, including the PR and Communications Resource Center. Indiana Chamber members can call or email our communications team at any time with questions, requests, ideas or suggestions! With the resource center, you have access to: an array of statewide and regional media [...]
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