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GUEST POST: How Small Businesses Can Build a Scalable Real-Time Customer Data Strategy

Real-time customer data has become the heartbeat of modern business operations. Whether you’re tracking online behavior, managing personalized offers, or monitoring service usage, the ability to act on data instantly can dramatically improve customer experience and business agility. But to make this power sustainable, small business owners need one essential component: a scalability plan. A scalability plan isn’t just [...]

2025-12-12T08:23:45-05:00December 11th, 2025|

GUEST POST: Build a Plan for Scaling Real-Time Customer Data: A Path to Sustainable Growth

Real-time customer data is a game-changer for businesses, driving both growth and customer satisfaction. However, as businesses scale, so do their data needs, and without a structured scalability plan, managing this data can become overwhelming. In this article, we will explore why scalability is essential for real-time customer data implementations and outline key steps to ensure your system grows [...]

2024-12-18T10:32:12-05:00December 18th, 2024|

GUEST POST: The Dos and Don’ts of Being a Great Small Business Customer

These days, online companies like Amazon are dominating the market, and while shopping there may be convenient at times, it is important that we also support local businesses. By shopping small, we can help the local community and give these brick-and-mortar stores a chance to survive, especially as they continue to try and recover after the catastrophe of COVID-19. [...]

2023-01-10T20:23:04-05:00January 10th, 2023|

Hoosier Hospitality Promise Can Help Businesses Show They Are Safe for Customers

The Indiana Destination Development Corporation (IDDC) has just initiated a new campaign, HoosierHospitalityPromise.com. As Indiana moves through the stages to safely re-open our economy, it is important for consumers to have the confidence to visit attractions and businesses. This campaign is designed to help overcome the fear barrier by ensuring that businesses are doing all they can to make [...]

2020-07-17T13:56:31-04:00July 17th, 2020|

Workplace COVID-19 Lawsuits on the Rise; Chamber Finalizing Principles to Push for Action

Below is this week’s guest column featured on IndyPolitics.org on why legal protections are needed to shield businesses from COVID-19 lawsuits when following safety guidelines. Included in that are the four principles from the Indiana Chamber’s Civil Justice Committee that are serving as the foundation for our advocacy on this matter at the federal and state levels. We’ve heard [...]

2020-07-17T12:32:37-04:00July 17th, 2020|

Fix for Distressed Water Utilities and Energy Task Force Gets Hijacked; Chamber Opposed to Added Provision

Senate Bill 472 – Utility Rates and Acquisitions Authored by Sen. Eric Koch (R-Bedford) This bill provides that an order affecting rates of service may be entered by the Indiana Utility Regulatory Commission (IURC) without a formal public hearing in the case of any public or municipally owned utility that serves less than 5,000 customers or has initiated a [...]

2019-04-05T13:27:09-04:00April 5th, 2019|