There’s a reason people perk up when they hear their name in a crowded room. We are wired to respond when something feels crafted just for us. The same principle applies to your business communications, especially online. When you meet your audience where they are – with the right message, at the right time, in a way that feels [...]
It takes a lot of intention and strategy to be one of those companies that lasts a decade or longer. You’ve got to develop and sell great products. Your team needs to be on point. Your IT infrastructure, business processes and systems must evolve. But what might be more important than all of these is your marketing. Continually developing [...]
Logic and data often play into the business-to-business selling process, but most business decisions are based on emotions. Based on a survey of Financial Times readers, the most powerful feeling in today’s business climate is “confident optimism.” According to the researchers, when a company feels confident optimism with respect to a business partner, it suggests that it is “assured [...]
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