New ad debuted at Last Saturday’s Indy Eleven match
Who knew Community Health Network caregivers had so much musical talent? Seven Community caregivers were selected to provide the vocals for the background music for a new advertising campaign. Singing a version of ‘Stand by Me’, the newly formed group includes emergency department nurses, a financial counselor, an occupational therapist, a physical therapist, a provider relations analyst and an ambulatory site support analyst from Indianapolis, Noblesville, Kokomo and Fishers. They are part of an overall campaign that spotlights diversity in the Community workplace and the communities it serves. Their version of the song, and a new television commercial, officially debuted at last Saturday’s Indy Eleven match.
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- Behind the scenes of the recording of ‘Stand by Me’
- Behind the scenes of the television commercial shoot
- Audio version of ‘Stand by Me’ sung by Community Choir
- Behind the scenes video
- Behind the scenes interviews
Meet the Choir:
Christopher Teske (Noblesville, IN)- Ambulatory Site support analyst at Washington Pavilion
David Ertel, RN (Indianapolis, IN) – Emergency Dept. at Community Hospital East
Jessica Roberts, RN (Kokomo, IN) – Emergency Dept. at Community Howard Regional Health
Isha Treadwell (Indianapolis, IN) – Financial Counselor at Community Fairbanks Recovery Center
Jerrilyn Dixon (Fishers, IN) – Provider Relations Analyst, Community Health Direct
Emily Haus (Noblesville, IN) – Occupational therapist, acute care Community Hospital Anderson
Matthew Haus (Noblesville, IN) – Outpatient PT Community Hospital Anderson
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Community’s marketing team held auditions for the chance to be featured in the ‘Community Choir’. Those chosen spent time in an Indianapolis recording studio to create the ‘theme song’ for the new campaign. One of the lead singers, Christopher Teske, Ambulatory Site support analyst at Community’s Washington Street Pavilion, sang the National Anthem at last Saturday’s Indy Eleven match.
The new campaign, which includes billboards and television ads, features a variety of Community caregivers as well as community partners.
“As part of our brand promise we are committed to the communities we serve. We wanted our employees, communities and patients represented in this (campaign),” said Leah Campbell, Community Health Network Director of Consumer Brand.
Billboards have already been placed around central Indiana where Community sites of care are located. The television spots will air starting Friday, July 23.
About Community Health Network
Headquartered in Indianapolis, Community Health Network has been deeply committed to the communities it serves since opening its first hospital, Community Hospital East, in 1956. Community Health Network puts patients first while offering a full continuum of healthcare services, world-class innovations and a new focus on population health management. Exceptional care, simply delivered, is what sets Community Health Network apart and what makes it a leading not-for-profit healthcare destination in central Indiana. For more information about Community Health Network, please visit eCommunity.com.
