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‘Confident Optimism’ Fuels Business Growth 

Logic and data often play into the business-to-business selling process, but most business decisions are based on emotions. Based on a survey of Financial Times readers, the most powerful feeling in today’s business climate is “confident optimism.” According to the researchers, when a company feels confident optimism with respect to a business partner, it suggests that it is “assured [...]

2018-07-18T18:06:59+00:00 July 23rd, 2018|